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Diverse work environment - key to innovation

Promoting diversity in the workplace can improve an organization’s or company’s brand, public image, and numerous other benefits such as increased employee engagement and reduced turnover rate. Employees who feel included, accepted, and valued are happier, more productive, and better engaged in their work. The Digital Campaign “We are diverse. We are equal”  launched by UNFPA jointly with the UN in Turkmenistan also aims to promote the culture of dignity, tolerance, and respectful engagement in the society and among young people.

Ashgabat-based design studio is one of the exemplary companies for the inclusive work environment. Belli Creative is a multi-disciplinary studio, founded in 2014, focusing on branding, graphic design, packaging, web development, interior design, and architecture.

At the Youth Dialogue on Rights, Equality, and Inclusiveness, the studio shared with young people their experience, company principles, and benefits of diversity at a workplace. The company doesn’t consider the spoken language, ethnicity, gender, age, physical ability, and academic diploma while hiring an employee. The professional competence and human qualities of an employee are the most important criteria for the Belli Creative team.

“The professional staff is proud to employ a diverse group of specialists  And we do our best to provid them with equal opportunities, in accordance with the Labor Code of Turkmenistan regardless of age, gender,  or ethnicity. Our experts received their education in different parts of the world, including our own home country.” said Belli.

Different opinions and attitudes are essential for innovation. Diversity plays a big role in making the work more colorful and effective. The main thing in business communication is to respect each other and the different opinions that are shared. The studio currently employs more than 60 professionals.

Belli Creative Studio shared the secret to quality work and employee productivity.  The company ensures equal work and career advancement opportunities, respect for professionalism and equal opportunities regardless of gender; and favorable working conditions for employees to spend time with their families.

The company has successfully completed hundreds of local and international projects. These include international events such as the 5th Asian Games, the World Weightlifting Championships, as well as Turkmen brands that are successfully operating in local markets.

“The professionals who join us are encouraged to engage in continuous learning. Purchasing online courses for them enable to work on a number of training projects under the mentorship of our experienced staff. Besides, every now and then cultural events are organized to get employees to get to know each other better.” the co-founder of Belli Creative studio mentioned.